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CREATIVE WAYS TO BRAND YOUR CORPORATE EVENTS AND POP-UPS

Aug 7

3 min read

Because your brand deserves more than just a logo on a step-and-repeat.


At The Oviatt, we’ve hosted more than just unforgettable weddings — we’ve been the backdrop for brand launches, team celebrations, influencer pop-ups, and rooftop moments that leave a lasting impression. And the one thing the most memorable events have in common? They’re branded — not just visually, but experientially.

If you're planning your next big moment, here are some elevated, creative ways to bring your brand to life — in every sip, every bite, and every guest interaction.



Start With Your Brand’s Mission — and Build From There


Before diving into color palettes and custom cocktails, ask yourself: What do we want people to feel, remember, and share about this event?

When your brand values are the foundation of your event strategy, the experience becomes more meaningful. The most unforgettable branded events don’t just look good — they feel aligned. From the venue to the food, the vibe should tell a story your guests instantly recognize.

And at The Oviatt, the story starts with a rooftop view and a historic canvas that can be styled for just about anything.



Branded Bars & Beverages That Actually Feel Fun


Sure, you could serve wine and call it a day. But branded beverage moments are a major opportunity to create something memorable — and Instagrammable.

Let’s say your modern, feminine beauty brand is hosting an influencer event at golden hour. Instead of basic bubbly, imagine floral-forward signature cocktails in brand colors — blush pinks, edible glitter, custom toppers featuring your product line, and coasters that match the vibe.


Ideas that work:

  • Signature drinks named after product lines or campaign themes

  • Custom garnishes, branded coasters, and edible florals

  • Flair bartenders or mixologists who match your brand energy

  • Mocktail versions for inclusive, wellness-conscious guests


57 Windward Launch Party - Food & Beverage: My House Events / Photo: Fortheloveof.it


Inspo we love:


Food That Reflects Your Flavor


Catering isn’t just about feeding people — it’s a chance to create a lasting, tasty impression. When your menu reflects your brand’s aesthetic, culture, or energy, it becomes part of the story.

Create interactive food moments: live chef stations, custom dessert bars, branded sorbet carts, or build-your-own snack setups. The more sensory and surprising, the more memorable.


Tasty examples:

  • Rare Beauty’s dessert bar designed around lip oil color palettes (Sunset Studios - Photo: Mark Davis)

  • Laneige’s branded sorbet truck serving icy treats (Food Truck Promotions)

  • Influencer Bouquet Brunch - Dunkin' Donuts



Entertainment & Activations Guests Will Talk About


From interactive photo moments to immersive lounges and branded games, the best corporate events go beyond décor — they invite play, connection, and surprise.


Inspired ideas to check out:

  • Branded games like Rose Pong, corn hole, or tarot tables (CreatiVisuals - Photo: GPMAtlanta)


  • Custom backdrops with lighting and props that match your product line

  • Salt’s glamping-style event in Dubai (INDPT - Konigshausen)

  • Mobile cafés, vintage carts, or pop-up lounges styled to perfection


INDPT - Konigshausen

The more your guests can touch, feel, taste, and post about, the more they’ll connect with your brand. It’s not just about visibility — it’s about resonance.


Pro Tips to Make It All Work Seamlessly


1. Get inspired, then make it your own. Creativity is a muscle, and references are fuel. The more ideas you see, the more possibilities open up for your brand.


2. Trust the pros. Planning a branded event means managing a lot of moving parts. Event professionals do this every day, and they bring the network, expertise, and calm execution that makes the process seamless.


3. Choose a venue that elevates your concept. Some venues limit your vision. Ours doesn’t. With its layered character, historic elegance, and open-air rooftop, The Oviatt offers the perfect canvas for high-impact storytelling.



Ready to Make It Unforgettable?


Whether you’re planning a product launch, a team celebration, or an immersive brand experience, we’d love to help you bring it to life. With our historic rooftop and trusted vendor network, The Oviatt is ready to help you create the kind of event your audience won’t stop talking about.

Let’s make your brand the moment.


Reach out to start planning

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